معجم الإعلانات الرقمية (20 مصطلحًا) — أدكلِك
تعريفات واضحة لكل مقاييس ومفاهيم الإعلانات على ميتا وتيك توك وسناب شات وجوجل، مع معايير منطقة MENA.
CPM (Cost Per Mille)
Cost to deliver 1,000 ad impressions.
CPC (Cost Per Click)
Cost paid for each click on an ad.
CTR (Click-Through Rate)
Percentage of impressions that result in a click.
ROAS (Return On Ad Spend)
Revenue generated per dollar of ad spend.
CPA (Cost Per Acquisition)
Average cost to acquire one paying customer.
CAC (Customer Acquisition Cost)
Total marketing cost to acquire a customer.
LTV (Lifetime Value)
Total revenue a customer generates over their lifetime.
Pixel (Tracking Pixel)
A small script that reports website events back to ad platforms.
واجهة برمجة تطبيقات التحويلات (CAPI)
إرسال أحداث من الخادم إلى الخادم إلى منصات الإعلانات.
Attribution
Assigning credit for a conversion to one or more ad touchpoints.
Lookalike Audience
An audience built to resemble your best customers.
Retargeting
Re-engaging users who already interacted with your brand.
Audience (Targeting)
The group of people your ad is delivered to.
Ad Creative
The image, video, copy and call-to-action that make up an ad.
التكرار
متوسط عدد المرات التي شاهد فيها كل مستخدم إعلانك.
Reach
The number of unique users who saw an ad at least once.
Impression
A single view of an ad by a user.
Bid Strategy
The rule the platform uses to spend your budget against an objective.
A/B Test (Split Test)
Comparing two ad variants to determine which performs better.
Attribution Window
The time period in which a conversion is credited to an ad.