عائد الإنفاق الإعلاني (ROAS)

الإيرادات الناتجة لكل دولار من إنفاق الإعلانات.

ROAS = revenue from ads ÷ ad spend. A ROAS of 3.0 means $3 returned for every $1 spent. Break-even ROAS depends on your margin: a product with 40% gross margin needs ROAS ≥ 2.5 just to break even on ad cost. Always calculate your target ROAS as 1 ÷ contribution margin.

In dropshipping with Morocco-fulfilled COD orders, real (delivered) ROAS is typically 60–75% of reported ROAS because of refused-delivery losses. Use net ROAS, not platform ROAS.

مصطلحات ذات صلة

CPA (Cost Per Acquisition)

Average cost to acquire one paying customer.

CAC (Customer Acquisition Cost)

Total marketing cost to acquire a customer.

LTV (Lifetime Value)

Total revenue a customer generates over their lifetime.