Run Ads in MENA — Country Guides (8 Markets) | Adclick
Country-by-country playbooks for running Meta, TikTok, Snapchat and Google Ads across Morocco, Algeria, Tunisia, Egypt, UAE, Saudi Arabia, Kuwait and Qatar.
Morocco
Morocco is the most active e-commerce ad market in North Africa. The combination of cheap CPMs ($1.50–$4 on Meta), a young population (median age 29), and rapid…
United Arab Emirates
The UAE is the highest-AOV ad market in MENA. Disposable income per capita is among the highest in the world, and consumers transact comfortably in both Arabic …
Saudi Arabia
Saudi Arabia is the largest consumer market in the Gulf and one of the fastest-growing e-commerce markets globally (Vision 2030 acceleration). Cultural and lang…
Egypt
Egypt is MENA's largest population — and the cheapest ad market in the region. Massive reach for low spend, but conversion rates and AOVs are lower than the Gul…
Algeria
Algeria is a high-population, low-saturation ad market. COD (cash on delivery) is the dominant payment method for e-commerce, with refused-delivery rates of 25–…
Tunisia
Tunisia is a smaller but well-educated MENA market with strong French-language commerce. Conversion rates are higher than Algeria, AOVs comparable to Morocco. A…
Kuwait
Kuwait is a high-AOV, small-population Gulf market. Premium products convert well; AOVs comparable to UAE. Volume is capped by population, but margins are excel…
Qatar
Qatar combines small population with high per-capita income. Performance ads work for luxury, electronics, and lifestyle. Conversion rates among the highest in …