قيمة العميل مدى الحياة (LTV)

إجمالي الإيرادات التي يولدها العميل على مدار حياته.

LTV (sometimes CLV / Customer Lifetime Value) is the total gross profit a customer is expected to generate during their entire relationship with you. For a one-time-purchase business, LTV ≈ AOV × margin. For subscription or repeat-purchase businesses, LTV = AOV × margin × purchase frequency × retention.

LTV is the ceiling for how much you can pay to acquire a customer. Most MENA e-commerce dropshipping has LTV ≈ AOV × margin because repeat rate is under 10%. Repeat-driven businesses (cosmetics, supplements) can hit 35–50% repeat, dramatically raising LTV and allowable CAC.

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