بكسل (بكسل التتبع)

برنامج نصي صغير يقوم بالإبلاغ عن أحداث الموقع إلى منصات الإعلانات.

A pixel is a JavaScript snippet you place on every page of your site. It tells Meta, TikTok, Snapchat or Google what users do — page view, add-to-cart, initiate-checkout, purchase. Without a working pixel, the platform cannot optimise toward conversions and you will spend money without learning anything.

Key events you should always send: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase (with value and currency). Browser pixels alone lose 25–40% of events to iOS 14+ tracking changes and ad blockers — that is why every serious advertiser also implements server-side events (Meta Conversions API, TikTok Events API, Google Enhanced Conversions).

Adclick connects your store and configures both browser and server-side events automatically.

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