الوصول

عدد المستخدمين الفريدين الذين شاهدوا إعلانًا واحدًا على الأقل.

Reach is the count of distinct people who saw an ad in a given period. Impressions counts every view; reach counts each person once. Reach × frequency = impressions.

For brand campaigns reach is the goal. For performance campaigns reach is informational — you care about purchases, not eyeballs. But reach is the diagnostic when scaling: if you've reached 80% of your target audience and frequency is climbing, you need a new audience or a new creative angle.

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