CPC (تكلفة النقرة)

التكلفة المدفوعة لكل نقرة على إعلان.

Cost Per Click is the amount you pay every time someone clicks on your ad. On Meta, average CPC for e-commerce in Morocco is about $0.08 to $0.25, versus $0.40 to $1.10 in the US. CPC is derived: CPC = CPM ÷ (CTR × 10). Improving CTR is the fastest lever to lower CPC.

Google Ads CPC varies wildly by intent: branded search may be $0.05, while competitive e-commerce keywords in Arabic can reach $1.20. TikTok CPC sits between Meta and Google: $0.10–$0.30 for MENA.

Use CPC as a diagnostic, not a goal. A campaign optimised for purchases will tolerate a higher CPC if conversion rate is strong.

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