Ad Creative
The image, video, copy and call-to-action that make up an ad.
Creative is the single biggest performance lever in 2025. With audiences largely automated, the question is no longer 'who to show the ad to' but 'what ad to show.'
Winning creative patterns for MENA dropshipping (Morocco audience, Arabic and French copy):
— Native UGC-style video, 15–25s, hook in first 1.5s
— Show the product solving a specific pain in the first 3 seconds
— Native dialect (Darija for Morocco) outperforms Modern Standard Arabic by 25–60% on CTR
— First frame must work without sound (95% of feed views are muted)
Production velocity beats production polish. 5 mediocre creatives per week beats 1 polished one.