How to Connect Salla to TikTok Ads (2026 Guide) — Adclick

Connecting your Salla store to TikTok Ads correctly is the single biggest performance lever for e-commerce advertising in 2025. Browser pixels alone lose 25–40% of events to iOS 14+ tracking restrictions, ad blockers and cookie limits. The combination of browser pixel + server-side events (Events API) is what every serious advertiser uses — and what Adclick configures for you in under 5 minutes.

Step-by-step setup

1. Open Adclick → Store Connections → Add Salla store
2. Paste your Salla store URL and connect via Salla App OAuth
3. Adclick verifies the connection and pulls your product catalog
4. Open Adclick → Ad Accounts → Request TikTok Ad Account (or link your existing one)
5. In the same view, click Enable Conversions API — Adclick generates a unique server-side endpoint and registers events with TikTok
6. Adclick automatically deploys the browser pixel via your Salla app and starts sending server-side events for every order
7. Verify event delivery in TikTok's Events Manager / Diagnostics within 10 minutes

Events Adclick sends automatically

• PageView — every page
• ViewContent — product page
• AddToCart — add-to-cart button click
• InitiateCheckout — checkout page
• Purchase — order confirmation (with value + currency)

Pro tips

Use the same event_id for browser and server events so TikTok deduplicates them. Send hashed customer email + phone + IP + user agent on every server event for maximum attribution match quality. TikTok's Events API match quality affects optimisation directly.