Retargeting
Re-engaging users who already interacted with your brand.
Retargeting shows ads to users who visited your site, added to cart, or watched a video but didn't convert. Retargeting always has the lowest CPA in an account because the audience already knows you — but it cannot scale beyond the size of your funnel.
Classic retargeting setups:
— ATC + IC, no purchase, last 7 days → checkout reminder
— Viewed product, last 30 days → social proof / testimonial creative
— Past purchasers → cross-sell or repeat-purchase ad
Retargeting will not save a broken funnel — fix prospecting first.