Meta Ads مقابل TikTok Ads (2026) — أيهما أفضل لمنطقة MENA؟ | أدكلِك
Meta and TikTok are the two largest paid-social channels for MENA e-commerce. The choice depends on product category, audience age, and creative format. Meta still has the broadest reach and most mature optimisation; TikTok has the cheapest CPMs and the strongest creative leverage for the right product.
| المعيار | Meta Ads | TikTok Ads |
|---|---|---|
| Reach (MENA) | ~250M monthly active users across MENA | ~110M MENA users, fastest growing |
| Audience age | 18–55 broadly | Skews younger (16–34) |
| MENA CPM (avg) | $2–$10 depending on country | $0.80–$5 depending on country |
| Best for | All e-commerce, lead gen, broad reach | Impulse-buy, viral-format products, beauty, gadgets |
| Creative format | Image + short video, both work | Short video only — image ads underperform |
| Audience targeting | Mature, Advantage+ automated | Improving but still less precise than Meta |
| Conversion tracking | Pixel + Conversions API mature | Events API solid, slightly less mature |
| Time to first sale | Hours to days | Hours to days |
الخلاصة
Run both. Meta should typically take 60–70% of budget for established stores, TikTok 30–40%. For new stores under $200/day, Meta first; add TikTok once Meta is profitable. Reverse the ratio if your product is highly visual and your target audience is under 30.