Meta Ads مقابل Google Ads (2026) — أيهما أفضل لمنطقة MENA؟ | أدكلِك
Meta and Google serve fundamentally different intent. Meta is interruption advertising — you put a product in front of someone who wasn't looking. Google is intent advertising — you catch demand that already exists. Both are essential for a mature funnel.
| المعيار | Meta Ads | Google Ads |
|---|---|---|
| Intent | Demand creation (interruption) | Demand capture (search intent) |
| MENA CPM/CPC | CPM $2–$10 | CPC $0.05–$3 depending on keyword |
| Best for | New product launches, brand building, retargeting | Branded search, shopping, high-intent keywords |
| Conversion path | Discovery → impulse purchase | Search → research → purchase |
| Setup complexity | Moderate — one pixel + campaigns | Higher — keywords, ad groups, negatives, shopping feed |
| Time to first sale | Hours | Hours (search) to days (Shopping) |
الخلاصة
Use both. Meta drives demand; Google captures it. A typical mature D2C account spends 60–70% on Meta + TikTok and 30–40% on Google Search/Shopping/Performance Max. Without Google, you leave branded search to competitors.