Google Ads مقابل TikTok Ads (2026) — أيهما أفضل لمنطقة MENA؟ | أدكلِك
Search vs. discovery. Google captures existing demand; TikTok creates new demand. They are complementary, not competitive.
| المعيار | Google Ads | TikTok Ads |
|---|---|---|
| Intent | Demand capture | Demand creation |
| MENA CPC/CPM | CPC $0.05–$3 | CPM $0.80–$5 |
| Best for | Branded search, shopping, comparison-shoppers | Impulse, trendy, visual products |
| Audience age | All ages | 16–34 |
| Time to optimise | Days–weeks | Days |
الخلاصة
Both, for any serious operation. TikTok creates the demand that Google then captures via branded search.